As the Communications and Community Lead you will play a pivotal role in developing and executing communication strategies that enhance our brand’s presence and actively engage with our community. This is a hands-on position that requires expertise in content creation, community management, social media, public relations, and event planning. We are seeking a creative, results-driven individual with strong prioritization skills and a passion for thriving in a fast-paced environment.

Key Responsibilities:

Community Engagement: Build and nurture an engaged community, foster relationships, gather feedback, and use insights to drive business decisions and improve offerings.

Content Creation & Management: Curate and develop engaging content (posts, discussions, newsletters) to spark conversations, promote offerings, and strengthen community ties.

Social Media Management: Manage and grow social media presence across platforms (Facebook, Instagram, LinkedIn). Monitor trends, engage with followers, and ensure community engagement.

Public Relations: Build strong media relationships, pitch stories, coordinate interviews, and manage press coverage to enhance brand visibility.

Event Planning: Plan and execute online/offline community events that foster engagement and deepen brand relationships.

Copywriting: Write clear, concise, and compelling content for internal communications, marketing materials, and social media while maintaining brand alignment.

Brand Advocacy: Identify and collaborate with influencers and ambassadors to amplify the brand message and extend reach.

Analytics & Reporting: Track performance metrics, analyze data, and refine strategies to optimize content and continuously improve communication efforts.

Documentation & Visual Content Creation: Collaborate with photographers/videographers to create high-quality visual content that supports brand storytelling.

Internal Communications: Facilitate communication within teams, ensuring stakeholders are updated on key initiatives, milestones, and developments.

Crisis Management: Manage communication during crises, responding quickly to protect the brand’s reputation.

Collaboration: Work with cross-functional teams to ensure consistent messaging and alignment with business objectives.

Qualifications:

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• Proven experience in community management, communications, or a related role.
• Excellent written and verbal communication skills in both Arabic and English.
• Strong understanding of social media platforms and digital marketing trends.
• Ability to multitask, prioritize, and excel under pressure in a fast-paced environment.
• Experience with analytics tools and data-driven decision-making.
• Creative thinker with strong problem-solving abilities.
• A passion for building communities and connecting with people.
• Hands-on experience developing and executing strategies, creating content, and engaging with a diverse community.

What is MAKE?

MAKE is part workshop, lab, studio and garage with a wide range of professional- grade machinery, tools and classes covering the technical, the mechanical and the tactile elements of engineering, making and design.

MAKE is a welcoming community of entrepreneurs and experimenters, designers and artists, DIY enthusiasts, hobbyists, learners, and doers. We welcome makers of all ages and capabilities, from absolute beginners to professional designers. It’s a place for young minds and old hands, where people with different levels of creative ability and making knowledge come together to make their ideas real.

From drop-in classes to monthly or annual membership plans, we have an option to suit all levels of interest, ability, and commitment.

www.makeabudhabi.ae

Current Location:

Zayed Port - Mina Zayed, Abu Dhabi, UAE